Fitness icon and brand ambassador Malaika Arora graced Reebok’s International Yoga Day special event held at its South City Mall shop in Kolkata.

Aditya Birla Fashion and Retail Limited (ABFRL) made a calculated decision to open a store in the South City Mall to satisfy Kolkata’s growing demand for high-end sportswear. The store features a modern, friendly layout that highlights Reebok’s iconic collections in the four main areas of the brand: running, training, walking, and lifestyle. With a large assortment of fashionable sportswear, high-performance athletic footwear, and necessary accessories to enhance their fitness adventures, the store offers clients an immersive shopping experience.

Malaika Arora said, “It is an honor to celebrate International Yoga Day with Reebok at the South City Mall store. The company has always led the way in encouraging active, healthy lifestyles, so I’m excited to be supporting this effort in Kolkata. I think that mental health is just as important as physical strength when it comes to fitness, and by partnering with this organization, I wish to encourage and empower people to put their health and fitness first.

“Our newly renovated store in Kolkata represents Reebok’s dedication to enhancing our customers’ fitness and wellness journeys. We continue to push the boundaries of what it means to lead an active and healthy lifestyle by providing a wide variety of high-performance athletic footwear, including the ground-breaking DMX Comfort+ for unmatched walking comfort and the dynamic Maxfoam+ for exceptional running energy return, along with fashionable activewear and necessary accessories” said Manoj Juneja, COO of Reebok India.

The company is dedicated to providing its customers with premium fitness and lifestyle items. With its cutting-edge moving air technology and unmatched comfort, Reebok’s revolutionary DMX Comfort+shoe is meant to completely transform the walking experience and provide an amazing walking shoe experience. Reebok’s most recent offering, the Spacefoamshoe, further strengthens the walking category with its max stack height cushioning function, which lessens the impact and makes walking comfortable. With its opulent padding, the Memory Tech Massage (MTM) Sock liner revitalizes feet and makes every stride a wonderful experience.

The Maxfoam+ sneaker from Reebok is a recent addition to the running line. With its dynamic response midsole technology, Maxfoam+ offers remarkable energy return. Its lightweight design makes it the perfect running shoe for regular runners.

Store Address: Reebok Store, 236, 2nd Floor, South City Mall, Prince Anwar Shah Road, Kolkata – 700068

For more details, visit www.reebok.abfrl.in.

Priyanka Dutta