Masaba Gupta, the vivacious founder of LoveChild by Masaba, is the focus of a new campaign that humorously highlights her hands-on approach to producing high-quality beauty products. With the help of her team’s honest voices, the campaign provides a behind-the-scenes glimpse into the brand’s creative process, showcasing Masaba’s keen eye and intense engagement.

Masaba is a founder who is “ghus ghus ke”—deeply invested in the brand—as the ad delightfully illustrates. The advertisement depicts Masaba focusing on every little detail to make sure the business delivers only the finest, from testing the ideal lipstick hue to perfecting the formula of a new serum. Masaba’s commitment to quality is evident in everything from her impromptu product reviews to her late-night phone conversations to negotiate the smallest packaging adjustments.

The LoveChild team’s humorous outtakes, which reveal what it’s truly like to work with a founder as involved as Masaba, are the campaign’s centerpiece. They tell amusing stories about Masaba’s obsession with perfection, such as how she can’t help but visit the lab to make adjustments to a new product.

The campaign shows viewers how closely Masaba works with every facet of LoveChild and provides an intimate glimpse into her unwavering enthusiasm and dedication. Masaba’s unique style is equal parts thorough and heartfelt, from surprising her team with impromptu ideas to ensuring every detail meets her high standards. It’s a celebration of the peculiarities and attributes that create her LoveChild’s inspiration as well as its face.

Speaking about the campaign, Masaba Gupta said, “I’ve always thought that getting your hands dirty and staying as close to the process as possible—literally—has led to the best products. Making a product for LoveChild is like making a miniature version of myself. Whether they like it or not, my staff and I are both detail-oriented! Through this campaign, we hope to share with the world the turmoil, passion, and unadulterated love that go into every product we make. It’s about demonstrating that there is no such thing as being overly involved when it comes to quality”.

In addition to showcasing Masaba’s unwavering attention to detail, LoveChild by Masaba’s latest campaign highlights the brand’s dedication to producing high-quality goods that capture her vision. Every product, from opulent lipsticks to skin-nourishing serums, is made using Masaba’s distinctive fusion of imagination and accuracy.

Anyone who has ever been enthusiastic about their craft will find resonance in the campaign, which flawlessly embodies the brand’s bright and playful character. LoveChild emphasizes what makes the brand unique—its founder’s hands-on approach that guarantees every product meets her high standards—by focusing on Masaba’s involvement.

The products of LoveChild by Masaba are available on lovechild.in and on marketplaces like Nykaa, Amazon, Myntra, Purplle, Flipkart, Tata Cliq Palette, and Tira.

It is also available at over 35 stores located across India.

Priyanka Dutta