Matrimony.com, India’s leading online matrimony company, announced that it has signed definitive agreements to acquire a 100% stake in Boatman Tech Private Limited, promoters of ShaadiSaga.com (a Delhi-based fast-growing online wedding services company) as approved by its Board of Directors. The transaction is subject to customary closing conditions and regulatory approvals.

Founded in 2015, ShaadiSaga is a leading player in the Wedding Services industry, with over 40,000 vendors across multiple services and catering to customers across 15 major cities in the country. Following this acquisition, ShaadiSaga’s founders – Himanshu Kapsime (CEO) and Manish Garg (COO), along with another key leader – Niraj Patel (CPO) will join Matrimony.com in senior leadership roles.

In addition to being the industry leader in the online matchmaking space, Matrimony.com is a pioneer in the Wedding Services industry as well, with its continued investments in this space and building a portfolio of offerings including WeddingBazaar.com and Mandap.com. This deal enables Matrimony.com to scale up its presence significantly in the North and West regions, strengthen its product capabilities and become the largest Wedding Services player across the country.