Max celebrated the eve of Poila Boishakh in a very special way at Diamond Plaza Mall, Nager Bazar, Kolkata. Max organised an exclusive dance performance by a large number of college students from 8-10 colleges of Kolkata on the eve of Poila Boishakh to wish and celebrate the onset of the New Year in Bengal. Rajib Mukherjee, Regional Head, AVP East and Central, Max Fashion was present to brief the media.

Hon’ble Chief Guest Shri Bratya Basu was present to grace the occasion. He wished everyone a very Happy New Year and congratulated Max Fashion for organizing such an event.