The new corporate brand identity of Merlin Group, a real estate industry pioneer for more than 40 years, has been unveiled. The company’s quick expansion and unwavering dedication to quality, innovation, and client pleasure are reflected in this rebranding, which has made Merlin a popular option for investors and homebuyers.

The redesigned logo highlights Merlin’s position as a leader in the real estate industry and its updated goal of accelerating expansion over the next ten years. To effectively convey Merlin‘s distinct value to the real estate industry, the rebranding initiative consists of a comprehensive visual redesign, including a new logo, website, and design system, as well as revised brand promises and improved purpose and vision statements. The new design reflects Merlin’s unwavering dedication to making dreams come true and represents development, reliability, and change.

“Our new identity reflects our commitment to delivering exceptional real estate solutions and enhancing the lives of our valued customers. Every brick and foundation at Merlin stands for more than just constructing buildings. It is about adding value, encouraging a feeling of community, and allowing families and communities to thrive while creating enduring memories. We are committed to making dreams come true as we increase our footprint both domestically and internationally” said Mr. Saket Mohta, Managing Director of Merlin Group.

Sushil Mohta, Chairman of Merlin Group said “In 1990, when corporatization was still a novel idea in the real estate industry, Merlin Group established the concept of corporate branding. When it came to branded real estate, we were innovators. By rigorously upholding high construction standards, providing consistent service, being open and equitable in our interactions with all clients and stakeholders, being innovative in our design, and being dedicated to sustainable development, we have established a reputable brand over the last forty years”.

In Pune, they are now building three projects and are about to sign four more. They are also looking into new projects in Navi Mumbai. These areas are created with the client’s individual goals in mind, fostering communities where families may thrive and generational memories are made.

The company is also developing the first World Trade Center in West Bengal, scheduled for a formal launch next year.

Priyanka Dutta