One of India’s top fine jewelry manufacturers, Mia by Tanishq, reaffirmed its dedication to the city’s thriving clientele by hosting the Mia Runway Star event at Hashtag, Kolkata. The occasion, which was attended by devoted customers and Mr. Alok Ranjan, Circle Business Head-Tanishq & Mia by Tanishq, honored the company’s close relationship with its customers in Kolkata.

“We are thrilled to host the Mia Runway Star event in Kolkata, a key market for Mia by Tanishq. Everything we do revolves around our customers, and this event demonstrates our dedication to providing not only beautiful jewelry but also an unforgettable experience. Our customers’ self-assured display of Mia’s work on the ramp is evidence of the close relationship we have built. We are committed to expanding our reach and becoming the preferred fine jewelry brand, and we currently have 13 exclusive boutiques throughout the city. We take satisfaction in serving Kolkata’s trend-savvy clientele, who appreciate jewelry that skillfully combines traditional heritage with modern design” said Mr. Alok Ranjan, Circle Business Head-Tanishq & Mia by Tanishq.

For Mia by Tanishq, Kolkata is a strategic market because of its vibrant Gen Z and millennial population as well as its diverse cultural landscape, which perfectly complements the brand’s values. Kolkata is a crucial market for Mia by Tanishq’s expansion in East India because of its youthful vibrancy, changing fashion sensibilities, and love of modern jewelry. Mia by Tanishq is positioned to satisfy changing consumer preferences as the year-end celebrations and wedding season draw near. The brand’s diverse options, which are designed with an international approach, reflect the city’s desire for lightweight, modular jewelry that blends elegance with everyday use. The occasion demonstrated Mia’s ability to satisfy these needs with styles that flow naturally from joyous occasions to everyday wear, solidifying its position as a preferred jewelry brand.

Along with other members of the Mia community, the event provided a one-stop shop for Kolkata’s devoted customers to sample Mia’s most recent collections. In order to embody the genuine essence of the Mia women—confident, fashionable, and proud of their heritage—the customers accessorized Mia’s jewelry and strolled down the runway. The brand’s design language has evolved to appeal to autonomous and self-expressing young ladies.

The brand’s design philosophy places the customer at the center, and a variety of designs, from geometric to more flowing, from minimalist to glamorous, were on display for the patrons.

Priyanka Dutta