Tanishq launched the ‘Uttama’ collection to celebrate the auspiciousness of Poila Boisakh. Mimi Chakraborty unveiled the one-of-a-kind collection in the presence of Mr. Amit Dharap, Titan Company Limited’s Regional Business Head-East. This collection of limited-edition pieces hand-picked by Bengali women is a celebration of the many facets of women that contribute to the vibrant and unique culture of Bengal.

Tanishq invited the inimitable women of Bengal to infuse their unique spirit into this collection to celebrate the New Year in a truly unique way. Over 50+ regional jewelry designs were open for voting for the first time, and over 7000 Bengalis came together to curate Tanishq’s Poila Boisakh collection.

The campaign featuring Mimi, set in a traditional and quintessentially Bengali home, elicits a range of emotions at play, with the feeling of Bangaliana oozing out in every visual -truly expressive and thought-provoking.

Tanishq’s signature ‘Uttama’ collection is rooted in traditional Bengali designs crafted in yellow gold with a modern-contemporary twist to appeal to the modern Bengali woman’s senses.

Bengali Karigars have created fine gold jewelry with intricate filigree, chillai, and stamp work in choor, baala, Sitahaar, Kaan, shaka, Pola, and other designs.

So purchase now and deck yourself in amazing jewelry from Tanishq.

Priyanka Dutta