Durga Puja is just around the corner and the Bengalis are equally excited about the upcoming festivities. Tanishq introduced their Pujo special collection Shaaj for decking up the Durgas that is found in every woman.

Shaaj is deeply rooted in the traditional Bengali designs crafted in yellow gold and also infuses a modern, more contemporary touch as well.

Tollywood actress Mimi Chakraborty launched the collection.

Shaaj collection features Bengali jewelry designs like Paatihaar, Shitahaar, Chandbaali, Jhumkos, Lohori, Bala, Churi, Chur, Mantasha, Kharu, Rotonchur, and more.

With their campaign ‘UtshobAmader, Shaaj’oAmader’, the brand urges Bengali women to find their perfect Shaaj with Tanishq. As part of Pujo festivities, Tanishq is also offering up to 25% off on Making Charges of Gold and on Diamond Jewellery Value. Offer valid for a limited period only during Devi pokkho.

Shaaj, starts at Rs 10,000 only and is available at Tanishq stores across West Bengal.

Priyanka Dutta