Mouni Roy Records $1M In Media Impact Value
Actress and entrepreneur Mouni Roy made a big impression during London Fashion Week 2025. According to a Launchmetrics report, she recorded a media impact value (MIV) of $1 million. Roy rose to prominence as one of the event’s leading voices, expanding its audience and elevating brands. By giving each post, conversation, and article a monetary value, MIV helps brands gauge the impact and efficacy of their marketing partnerships, competition activity, and brand collaborations. MIV offers a thorough understanding of brand success by monitoring mentions and collaborations across multiple platforms, such as print, media, social media, and individual influencers globally.
On the lineup, which also featured Hu Bing, Diamonte Harper, Declan Rice, and Leigh-Anne Pinnock, was Mouni, the sole Indian celebrity present at the much-anticipated event. Mouni became one of the most significant influencers with $1 million MIV. The accomplishment has amply demonstrated why Mouni is regarded as a worldwide icon who is succeeding in all she pursues. In addition to representing India on the international stage, Mouni cemented her status as a true blue fashionista at the event with her flawless sense of style.
Following its success in Mumbai, Mouni opened her first restaurant chain, “Badmaash” in Bangalore. She solidified her position as an entrepreneur by winning the “Fusion Cuisine Restaurant of the Year” award recently. ‘The वरGIN Tree’ is her next project, and she was recently seen in the web series ‘Showtime’.
Priyanka Dutta