In recent years, Kolkata has witnessed a remarkable shift towards embracing e-mobility, spearheaded by the significant contributions of Motovolt Mobility. Over the past three years, Motovolt has witnessed impressive cumulative growth, with a Compound Annual Growth Rate (CAGR) of approximately 40% in the burgeoning e-two-wheeler market. This growth mirrors the broader trend seen across India, where the e-vehicle market has experienced exponential expansion.

Despite the unregistered nature of the e-cycles sector, year-on-year analysis reveals a consistent 15% annual growth rate. Notably, Motovolt has demonstrated an outstanding growth rate of nearly 100% from 2022 to 2024, underscoring its pivotal role in driving the adoption of e-mobility solutions.

The trend towards e-vehicles is unmistakable, with a growing number of individuals opting for environmentally friendly and cost-effective transportation options. Motovolt has identified and capitalized on this trend, particularly targeting the value-for-money segment. Models such as HUM, the goods mobility e-cycles have emerged as bestsellers, catering to the needs of gig workers and individual users alike. The company’s presence is especially prominent in the East and Southern regions of India, with plans for further expansion across the nation.

The receptivity towards e-vehicles among the populace is evident, with over 1 lakh E-two-wheelers registered on the Vahan portal in March 2024 alone, showcasing a significant upward trajectory in adoption.

URBN, one of Motovolt’s flagship offerings, has been exceptionally well-received since its launch, garnering substantial demand in semi-urban zones. Anticipating continued success, Motovolt plans to triple its sales in the upcoming financial year, introducing new variants to meet evolving consumer preferences. URBN’s popularity stems from its appeal to young adults, boasting vibrant colors and stylish designs while requiring no license or registration, thus simplifying the ownership experience.

Customer feedback further underscores Motovolt’s commitment to excellence, with rave reviews highlighting the brand’s superior quality, durability, and seamless integration of electric technology. Users attest to the attention-grabbing presence of Motovolt e-cycles on the road, emphasizing their value for money and unmatched performance.

In the fiercely competitive e-cycle and e-bike segment, Motovolt stands tall as a frontrunner, securing a leadership position among organized players. With a relentless focus on innovation and customer satisfaction, Motovolt continues to set industry standards and redefine urban mobility.

Recently, Motovolt has taken a step forward to redefine urban commuting with the launch of the Motovolt M7, the multi-utility e-scooter (MUSe), the first of its kind in the country. This marks the company’s entry into the high-speed electric scooter segment.

Looking ahead to 2030, the market trajectory is promising, with projected sales reaching unprecedented heights. Micro mobility, low-speed e-scooters, and e-bikes are poised for exponential growth, reflecting a fundamental shift towards sustainable transportation solutions.

As Kolkata embarks on its journey towards a greener, more efficient future, Motovolt remains at the forefront, driving the e-revolution; one electric ride at a time.

About the author- Mr Tushar Chaudhury, Founder & CEO, Motovolt Mobility Pvt Ltd