Keeping in mind the need of the hour, Allen Solly has unveiled a range for kids titled Virtual Class Collection. The brand has also unveiled a new fun T-shirt song for kids. The campaign focuses on the fun bloopers we have witnessed during the virtual classes and provides a glimpse of the brand-new range of their quirky T-shirts.

Developed by Ogilvy & Mather, the digital campaign rejoices childhood and demonstrates instances associated with attending school virtually. The campaign skillfully features boys and girls dressed in Allen Solly Juniors’ novel, fashionable and comfortable t-shirts, shorts, tops, and dresses.

The campaign will be released across digital channels comprising of Facebook, Instagram, and YouTube.