The press conference to announce the new OTT platform Darshoo was held in the presence of Shiboprosad Mukherjee, Sumit Sengupta, Rachna Suman Shaw, Suparna Majumder, and others.

Bengali, Hindi, and other Indian languages are among the entertainment content available on Darshoo, an online video streaming OTT [over the top] platform.

Darshoo is accessible on any streaming device, including smartphones, tablets, laptops, and desktop computers, at www.darshoo.com. The Google Play Store and the Apple App Store offer mobile and connected TV apps for download.

“We will be promoting hyperlocal content. This is often overlooked by the mainstream media. We will be promoting stories that are linked to our culture. We will be showcasing content in regional languages. There will be partnerships with regional content creators as well,” said Rachna Suman Shaw.

The main aim of this OTT is to give international content to the regional audience. They will be dubbing the content as per the needs of the audience. It is a platform for all languages, and the regional stories will unite all.

“Regional content is now international. We are not at such a time. My last film, Bohurupi, is a living example of this. A Bohurupi artist’s song in the film became viral. These artists were neglected. Only 108 of them existed. But this changed their fate. So I hope with the coming of this new OTT platform, more good content will be available for the regional audience,” said Shiboprosad Mukherjee.

The press conference was followed by a grand launch event that was attended by eminent celebrities.

Priyanka Dutta