The official hygiene partner for Femina Miss India 2023 is Niine. Since 1964, Femina Miss India has been an annual national contest, and Niine is one of the personal hygiene companies in India with the quickest growth. The partnership comes at a time when there is an urgent need to spread awareness about menstrual health because there are still many misconceptions about it.

Femina Miss India 2023 will be crowned in April of this year. According to research, there are over 200 million women in India who do not practice good menstrual hygiene. Niine has a fantastic opportunity to spread awareness about menstruation health and cleanliness and aid in shattering the taboo around the subject by working with Femina Miss India.

With one being on stage and the other being in life, this Femina Miss India and Niine cooperation is all about giving women confidence and respect. The smooth management of periods enhances a woman’s personal health and well-being because she experiences more than 450 menstrual cycles in her lifetime. Both men and women should approach conversations about periods as commonplace.

Priyanka Dutta