On the occasion of Bhaidooj, Nova Dairy, a well-known brand in the dairy sector, announces the #NovaWaliYaadonKiBhaidooj campaign. With Nova’s pure ghee, creamy milk, and traditional candies, this campaign honors the sibling bond while bringing back fond childhood memories. Nova Dairy serves as a reminder that love, laughter, and the flavors of home bind us all together, regardless of how far apart our siblings are.

Siblings have a particular place in their hearts for Bhaidooj, which honors the bond, affection, and protection that siblings share. Siblings who live far apart but have a strong spiritual bond are honored by Nova Dairy. Even if siblings are unable to be present in person, Nova urges everyone to replicate family recipes that bring back those times spent together with the hashtag #NovaWaliYaadonKiBhaidooj.

Bhaidooj can evoke mixed feelings in siblings who are separated by distance. The campaign provides a means of bridging that divide, enabling families to commemorate in their own special way and exchange memories. No matter how far apart they reside, siblings can preserve these customs and hold the spirit of the event close to their hearts by exchanging virtual meals prepared with Nova products or gifting each other Nova candies.

Given that Bhaidooj is all about the flavor of tradition, Nova Dairy’s high-quality dairy products contribute to bringing back that sense of nostalgia in each meal. The flavors of home that bind families together are captured in Nova’s ghee, milk, and candies, reminding siblings of the endless times spent in each other’s company, the shared delights, and the fun arguments.

Nova Ghee is ideal for traditional Bhaidooj delicacies like laddoos and barfis because of its rich texture and enticing aroma. A package of candies produced with Nova Ghee is a lovely memento of homemade love for siblings who live far apart. It brings back memories of mom’s kitchen and the unadulterated happiness of spending time together.

From a cool thandai to a toasty kheer, Nova Milk’s smooth and creamy texture elevates any festive recipe. Nova Milk in a favorite family dish is a tiny but potent reminder of togetherness, taking siblings back to those treasured childhood holidays even if they are unable to personally share the feast.

Nova’s premade candies provide a simple yet meaningful method to show affection for anyone who wish to share a taste of Bhaidooj across distances. Nova’s confections, such as gulab jamun and kaju katli, enable families to convey a little touch of tradition wherever their loved ones are, bringing back fond memories and a sense of home with every bite.

By posting their recipes, memories, and favorite family recipes online, Nova Dairy encourages everyone to participate in the #NovaWaliYaadonKiBhaidooj celebration. Families can remember time spent together, overcoming distances and savoring the flavor of treasured memories with each Nova delight. The goal of Nova Dairy’s #NovaWaliYaadonKiBhaidooj is to unite people and honor the sibling bond. Let Nova Dairy give families the comfort of cherished memories and the sweetness of home during Bhaidooj.

Priyanka Dutta