Lilly + Sid, the 100% organic award-winning British kids wear brand now have entered India. The company is engaged in responsible sourcing. Lilly + Sid works only with SEDEX certified factories and each of their products has received the prestigious Global Organic Textile Standard (GOTS) certification, the worldwide leading textile processing standard for organic fibers.

Lilly & Sid is being presented in India by Norlanka Brands, the retail arm of the PDS Multinational Group that is responsible for launching the private label brands of the Group in India, the Middle East, and the South East Asian market

With a 100% organic cotton clothing line, Lilly+Sid’s products focus on sustainability without sacrificing style. While conventional cotton uses about 16% of the world’s insecticides and 7% of pesticides, organic cotton doesn’t damage the soil, has less impact on the air, uses 88% less water, and has 62% less energy. Children and their world are at the heart of this brand, with clothing made from premium organic cotton fabrics.

The product range for Lilly + Sid in India is for children from the age of 0 – 8 years, with a wardrobe mix for both girls and boys-shorts, t-shirts, shirts, dresses, skirts, playsuits, tops among others.

While Norlanka Brands partners with Lilly+Sid as a technology-driven enabler, offering a springboard to the brand in India, the founders will focus on product development and design for the Indian consumers in line with what parents across Britain love about Lilly+Sid.

Available At – Lilly + Sid is available via an exclusive tie-up with Reliance Retail’s fashion marketplace: Ajio.com, supplemented by their own website www.lillyandsid.co.in.