With the opening of a new, unique kiosk at Metropolis Mall in Hiland Park, Oshea Herbals, a reputable brand in India’s beauty and personal care sector, has strengthened its retail presence. The brand’s fourth kiosk in the country was opened on December 16, 2025, supporting its plan to increase consumer touchpoints in important urban regions.

The launch ceremony was attended by the company’s senior leadership, including Chief Executive Officer Jeetendra Kundlia, Director Dilip Kundlia, and co-founders Yash Kundlia and Vaibhav Kundlia. The event was a major turning point in Oshea Herbals’ 15-year history, during which time the company has progressively established a solid presence in India’s cutthroat beauty and health market.

Oshea Herbals has established itself over the years as a company committed to providing skincare, haircare, cosmetics, and fragrance products that are safe, efficient, and reasonably priced. This idea is reflected in the new kiosk at Metropolis Mall, which offers a small yet welcoming retail structure intended to promote product research and face-to-face customer engagement. Customers may peruse the brand’s portfolio, get tailored recommendations, and try things out for themselves at the kiosk—a feature that is becoming more and more crucial when making selections about what to buy.

The kiosk is positioned to capitalize on heavy foot traffic, especially on weekends and during the ongoing holiday season, within one of Kolkata’s most well-known lifestyle hotspots. The company claims that physical retail formats like kiosks are essential for establishing familiarity and trust, particularly with consumers who would rather experience things before buying them.

With its products available in over 25,000 retail locations, Oshea Herbals today enjoys a broad pan-Indian exposure. Additionally, the company sells directly to customers via its official website and is available on all major e-commerce platforms. The company’s dedication to establishing a smooth omnichannel presence by fusing robust offline exposure with digital accessibility is demonstrated by the new Metropolis Mall kiosk.

The opening of the Hiland Park kiosk is in line with Oshea Herbals’ larger growth plan, which is centered on bolstering exclusive retail formats, and comes after the company’s recent retail expansions in Kolkata. In order to increase visibility and strengthen customer connection across markets, the company continues to follow a balanced strategy by integrating general trade, modern trade, and exclusive brand-led touchpoints.

Because they provide flexibility, cheaper operating costs, and direct consumer interaction, kiosks and smaller-format stores are increasingly being chosen by beauty firms, according to industry observers. These formats also provide Oshea Herbals with an efficient platform for guided consultations, product exploration, and sampling.

The new kiosk is anticipated to be a major focus for customer contact due to the anticipated increase in foot traffic during the holiday and year-end period. As part of its long-term expansion roadmap, Oshea Herbals intends to further extend its network of brand stores and exclusive kiosks throughout Kolkata and other major Indian cities in order to provide high-quality beauty solutions closer to consumers across the country.

Priyanka Dutta