Due to the rising demand for localized content, regional OTT platforms are becoming more and more significant. Bengali material has been in high demand in recent years, therefore Odisha’s first independent OTT platform AAO NXT made the decision to prioritize Bengali content on its platform to meet that need.

Odisha’s first independent OTT platform, ‘AAO NXT’ launched AAO NXT Bangla for creating content in the Bengali language. The platform aims to be focused on creating itself as an Eastern India-based content platform.

Mr. Kaushik Das, Founder & CEO of AAO NXT, Ram Patnaik,  Co-Founder & CFO of AAO NXT, and Mr. Satish Kataria, Founder of Fandora, were present at the Bengali content segment announcement press conference.

After achieving great success with their hand-selected Odia Originals like Anthony, Four, and Ardh Satya, “AAO NXT” now wants to collaborate with West Bengali content producers and investors to create local and hyperlocal content with a wide audience. They also made a significant announcement about their investment in Fandora, one of the world’s first pre-NFT markets. Two significant sectors that are on the verge of the next major transformation are the focus of the FANDORA application. One is the content industry, which keeps expanding unabatedly. And two, the future medium for consuming and interacting with the material would be the developing universe of NFTs and the Metaverse.

The application would offer Creators to offer multiple Pre NFT Rights to Web3 Pros – in a way where they can best monetize their content, without worrying about underlying technologies, and while allowing them complete control over the key IP and Rights over their content.

Priyanka Dutta