Pantaloons from the house of Aditya Birla Fashion and Retail Ltd. celebrated its 25^th anniversary at South City Mall, Kolkata in the presence of Parambrata Chatterjee and Priyanka Sarkar.

Pantaloons, a fashion powerhouse that caters to young consumers, was established in Kolkata in 1997 with the opening of its first store at Gariahat. Pantaloons sell clothing from high-end designers as well as popular companies that specialize in stylish, current fashion. For all occasions, the collections offer a comprehensive range of ready-to-wear western and ethnic clothing for men, women, and children as well as a wide selection of accessories and home goods like bed, bath, and décor.

Pantaloons released a new brand anthem to commemorate the 25th-anniversary celebrations. Conceptualized by Roshan Abbas Media and choreographed by renowned-Bollywood choreographer Terence Lewis’ Contemporary Dance Company, the anthem features a hip-hop composition and choreography, capturing the joy and playfulness of fashion.

Priyanka Dutta