Peter England launched an innovative range of apparel called the Neem Tulsi Collection as part of its wellness fashion initiative. The brand has launched this collection with a comprehensive ad campaign that pays homage to the legacy of ancient Indian herbs and showcases the new collection which is infused with the goodness of these wonder herbs, Neem and Tulsi.

Peter England will be launching Shirts, Masks, Jeans, Bermudas, Kurtas, and Pyjamas which are powered with a patented technology called “Enliven“. This is a unique mixture of 100% Herbal Neem, Tulsi, and other healing herbs, to add comprehensive hygiene functions like anti-bacterial, anti-fungal, and tested to provide defense against Ultraviolet rays for minimum UPF20.

Developed and perfected with years of R&D in technical collaboration with IIT Delhi, Enliven is a patented technology from Advantage Nature (A unit of ATPL)- Advantage Organic Naturals Technologies Pvt. Ltd, which is a start-up company incubated at the Technology Business Incubation Unit of IIT Delhi.

The campaign communication is developed in creative collaboration with DDB Mudra, Bangalore.