Peter England has come up with a fashionable and stylish collection with virus and bacteria resistant properties. The brand has collaborated with Switzerland-based HeiQ, a global leader in textile innovation, to bring the unique HeiQ Viroblock® fabric technology to India. Under this collection, Peter England will be launching work wear, lounge wear and face masks to meet complete lifestyle demands of the new-age consumer during this pandemic time.

The HeiQ Viroblock® fabric is specially infused with virus resistant properties to ensure safety by inhibiting the persistence and growth of viruses and bacteria on its surface. For masks, the fabric retains these properties for up to 30 gentle washes and for the apparel, it is up to 20 gentle washes.

In addition to the antiviral technology, Peter England has independently enhanced their mask offering with droplet resistant finish & Smart Straps. The droplet repellent finish makes the fabric hydrophobic. This repels contagious droplets on the masks’ outer surface, making it a perfect shield for the consumer. The smart straps used in the mask have a soft-finish and three-way adjustment to provide comfort, fit and a choice to carry the mask around the neck when not in use. Face contour design with chin mask and nose-clip make the mask sit over the consumer’s face comfortably.

Peter England’s new collection is currently available at www.peterengland.com and will shortly be available across the country through the brand’s retail network of outlets and multi-brand counters.