With a staggering 175+ showrooms, Senco Gold & Diamonds is the biggest jewellery retailer in Eastern India and was recently included in Deloitte’s List of Global Top 100 Luxury Brands in its report released on February 24. Senco Gold & Diamonds has been named the Most Desired Jewellery Brand by TRA in 2024 and the 2nd Most Trusted Jewellery Brand for the fourth consecutive year. The company has also announced the launch of its new Bangle Utsav and offers to commemorate the auspicious occasions of Poila Boishak and Akshaya Tritiya, which are celebrated with great devotion in West Bengal and India, respectively. It is an auspicious time to invest in precious metals and buy gold to bring home good fortune and prosperity.

With great pride, Senco Gold & Diamonds introduces Khushiyon Ki Reet, a moving ode to the master craftspeople whose talent and commitment turn precious metals into treasured and traditional heirlooms. As Senco commemorates more than 85 years of exquisite craftsmanship, #ApkaShukriya honors the karigars who create each filigree, nakshi engraving, and diamond setting—true artists whose perseverance and enthusiasm give Senco Gold & Diamonds creations their unique character. With this campaign, they present an exquisite line of polki, diamond, gold, and antique jewellery that exemplifies the artistry that has long been a hallmark of Senco’s heritage.

Suvankar Sen (MD & CEO, Senco Gold & Diamonds) graced the press conference to launch the new Bangle Utsav.

Flexi Advance Plan was also introduced to the audience. This will allow their valued clients to reserve their gold jewellery at the current rate and benefit from the discounted price at the time of purchase, even if rates continue to rise. The Flexi Advance Plan is available at all of their showrooms throughout India from March 1, 2025, to April 20, 2025, with a redemption period of April 5, 2025, to May 5, 2025.

From 07.4.25 to 04.5.25, Senco Gold & Diamonds is offering its valued clients discounts in all of its showrooms. This year’s Poila Boishak & Akshaya Tritiya deals include up to Rs 2500 off per 10 grammes of gold, 0% off old gold exchange, Rs 1 off diamond jewellery-making fees, and up to 10% off diamond value. Platinum Jewellery can be charged up to 20% less. This year, they have starting prices as low as Rs 40,000.

Exclusive Deal: Purchase Diamonds and Receive Free Gold and Silver.

Customers who use SBI cards between April 11 and 15, 2025, will receive an extra discount of up to Rs 5000 per card for each minimum transaction value of Rs 50,000.

For more details, visit https://sencogoldanddiamonds.com/.

Priyanka Dutta