Anomaly is the brainchild of global icon Priyanka Chopra Jonas. The brand was finally launched in India on Nykaa. It is developed on the philosophy that all users must have access to the best haircare solutions without having to compromise due to quality or pricing.

Anomaly is built upon Priyanka’s belief that we are all unique and even our hair is a reflection of that.

Priyanka is committed to making more sustainable choices in her personal life, and she is motivated to channel this passion for the environment into her brand, Anomaly.

The vision of Anomaly is to provide products for all genders and for different hair types.

The products are gender neutral, start at Rs 750, and are available in bottles made from 100% plastic trash and infinitely recyclable cans.

Priyanka mentioned that the origin of the brand is from India. It is inspired by the haircare routines that she followed while growing up. The brand was built on the idea that great hair starts first with great care. This is something that she learned from her mother and grandmother during regular oiling, deep cleaning, and conditioning routines.

The collection consists of shampoos and conditioners for different hair needs, a high-performance hair & scalp oil, dry shampoo, and a bonding mask.

For more details visit www.nykaa.com

Priyanka Dutta