JK Masale, one of India’s premium spice brands announced eminent Bengali actress Priyanka Sarkar as their brand ambassador with the launch of their latest commercial.

Ashok Jain, Director, JK Spices & Food Products and Vijay Jain, Director of Marketing, JK Spices & Food Products graced the occasion.

The new ad campaign will be first launched in the digital platform. Then the ad campaign will be launched in television, outdoor and print for further publicity.

Priyanka Sarkar said “It is a great privilege for me to come on board as a brand ambassador for JK Masale. My family has been using their products for many years. The quality of their products is awesome and that is the reason why their products have been so much popular among the people”.

Explaining why Priyanka Sarkar was chosen as the brand ambassador for the company, Ashok Jain said “Priyanka have been entertaining the audiences with her great acting prowess and great screen presence. She has played diverse roles in her films. Our spices also have a great variety and they are equally appealing. Hence we selected her as the brand ambassador”.

Actress turned politician Mimi Chakraborty was the earlier brand ambassador for this spice brand.

Priyanka Dutta