Priyanka Sarkar, Parambrata Chatterjee Launches Mayonnaise Brand Hellmann’s in Kolkata
World renowned mayonnaise brand Hellmann’s was launched in Kolkata in the august presence of Chef Shaun Kenworthy, Priyanka Sarkar, Parambrata Chatterjee, Mir and others.
The brand is currently available in over fifty countries globally and finally made its presence felt in India with the launch in Kolkata.
Priyanka Sarkar said at the launch that she was looking forward to the launch of the brand. She was also looking forward to a culinary journey along with the mesmerizing view of Kolkata across Race Course and Victoria Memorial on Gourmet on Wheels.
After the launch, a tram ride was organized titled Gourmet on Wheels. The idea of the tram ride was to bring together different cultures together and fuse different foods and flavours. A charming tram with great artwork was designed by eminent graffiti artist Hanif Kureshi to capture the experience.
Chef Shaun Kenworthy used Hellmann’s mayonnaise to make The Gondhoraj & Kashundi steamed fish, kathi rolls, pani puri and chocolate cake.
The tram ride covered all the well known eateries in the city and also the important landmarks of Kolkata.
Priyanka Dutta