Max Fashion in their endeavour to make the Durga Pujo bright and happy for the children has taken up the onus to donate new clothes to five thousand children from different NGOs. The initiative also welcomes citizens to come forward and donate new clothes at their stores.

Max has also tied up with NGOs like Hope Foundation, Rotary Club, Voice of World and others.

Rajatava Dutta and Anupam Roy graced the occasion.

The Wall of Kindness will be inaugurated on Mahalaya. The 1800 feet long Wall of Kindness will be displaying the clothes before being handed over to the kids on Mahalaya.

The Pujo collection titled Sinduri was also unveiled at the event. The colors include vermillion, mustard and ivory which suit the festive mood very much.

The range boasts of rich fabrics in contemporary silhouettes.

So if you are in the mood for Puja shopping, head to Max Fashion.

Priyanka Dutta