The top cement brand, Nuvoco Concreto UNO announced this year’s Concreto Uno Cement Pujo No. 1 Initiative, in which carefully chosen Durga Puja pandals from Bengal and Jharkhand districts have fought for the esteemed title of No. 1 Puja—the UNO Pujo of every district!

The dual goals of this endeavor are to honor the spirit of Durga Puja and advance environmental sustainability. Five primary criteria will be used to evaluate the pandals: originality in the Ma Durga idol, inventive pandal design, lighting configurations, environmental awareness, and social significance. Nuvoco hopes to promote creativity and emphasize the value of environmental consciousness during the festivities using these objectives.

Through this campaign, Nuvoco Concreto UNO hopes to promote a feeling of belonging, creativity, and accountability. It also encourages Puja Committees to prioritize sustainability and social impact in addition to cultural excellence—qualities that are essential for being the real No. 1!

Priyanka Dutta