LAY’S announced Bollywood actors Ranbir Kapoor and Alia Bhatt as its brand ambassadors. As part of the association the stars will be part of LAY’S new campaign –‘Smile Deke Dekho’ and will be seen featuring in series of films together. The first look of the films was revealed through a teaser on social media on the occasion of World Smile Day.

The campaign comes to life through new LAY’S packaging that showcases how a smile can universally connect and conveys a mood or emotion effortlessly.

As part of the campaign, LAY’S has introduced packs that feature six different smiles that capture different moods and emotions.

LAY’S Smile Deke Dekho packs are available at INR 10, 20 and 35 price points across all traditional and modern trade outlets.