ACUVUE®, a brand of Johnson and Johnson Private Limited’s Vision division, announced the #Acuvue1DayChallenge. The first participant was none other than youth icon Rannvijay Singha.

The challenge aims to encourage Indian youth to take a step towards eye health. Through this initiative, the brand wishes to let people have the freedom to experience life with no compromises.

The #Acuvue1DayChallenge is restricted to 75 partner stores across India who provides trials by reputed eyecare professionals. The challenge is being kick-started by popular youth icons and celebrities like Rannvijay Singha, Hina Khan, Prince Narula and Jai Bhanushali in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, and Chennai.

The challenge commenced from 10^th January 2020, where participants took a free eye test, experienced ACUVUE® Contact Lenses free for a day and get assured goodies. By participating in the challenge, few lucky winners from each town also get an opportunity to feature in a music video by the brand.