Reebok, a name associated with fitness and sports, has revealed a new phase in its history. Reebok is re-establishing itself as a top sports and performance brand in India under the direction of Aditya Birla Fashion and Retail Limited (ABFRL) by enlisting Taapsee Pannu and Suryakumar Yadav as brand ambassadors for an effective new campaign.

Suryakumar Yadav, the world’s No 1 T20 player, and Taapsee Pannu, a well-known actor, are two amazing people who have broken stereotypes and established new standards for themselves. The campaign’s central message—to embrace your unconventional spirit and forge your own path—is embodied by their amazing tales of overcoming obstacles and forging their own pathways.

Sports and fitness are deeply ingrained in Indian culture. With millions of people actively participating in and following a variety of sports through media, sports is the beating heart of the country. Reebok’s resurgence as the leading sports and performance brand in the nation, inspiring everyone to make fitness a way of life, is only natural. The ‘I am the New’ campaign is an impassioned call to action for everyone who has ever felt limited by stereotypes or out of place. It is in line with this idea. It serves as a call to action for Indian youth to shatter barriers and realize their full potential.

Actor Taapsee Pannu expressed her delight at the partnership and said, “Being connected with Reebok is a dream come true as a sports enthusiast. I connect strongly with the brand’s ethos of pushing boundaries and valuing originality. Our shared commitment to breaking down barriers and forging your own distinctive identity, whether in real life or in the movies, is beautifully captured by the “I am the New” campaign. I am honored to be a part of this movement and am looking forward to the brand’s exciting future”.

The “I am the New” campaign serves as a potent and stirring call to action for young people all throughout India as Reebok and ABFRL begin this new chapter in their journey, followed by a series of exciting partnerships in the coming months.

Priyanka Dutta