Dabur India Ltd announced Tollywood actress Ritabhari Chakraborty as the new Regional Brand Ambassador for Dabur Honey.

Dabur Honey has also unveiled a new campaign “Aaj theke shudhu, chini noy, madhu”, featuring Ritabhari Chakraborty, featuring a famous Bengali song by Asha Bhonsle “Jaabo ki jaabo na”. The campaign aims to create awareness about the importance of Honey for health. its immunity-boosting properties and the presence of Antioxidants and Minerals – as a healthier alternative to sugar.

As part of this campaign, Dabur Honey also collaborated with sweet shops in Kolkata during the Durga Puja to sell Honey-based mishti range from their outlets. These shops include Nalin Chandra Das & Sons, Balaram Mullick & Radharaman Mullick, Hindustan Sweets, Ganguram Sweets, and several others.