In order to take advantage of the state’s expanding brand ecosystem, Roca Bathroom Products Pvt Ltd. (RBPPL), India’s top bathroom product maker and a member of the Spanish-based Roca Group, has opened a brand-new Roca display studio in Kolkata. The establishment of the exclusive brand studio is a step towards the company’s goal of boosting the brand’s presence in Kolkata, one of Eastern India’s most active markets. The studio was opened by Mr. K.E. Ranganathan, Managing Director of Roca Bathroom Products Pvt Ltd, in the company of illustrious interior designers, trade partners, and developers.

This would be the company’s ninth display studio in the nation after Delhi NCR, Mumbai, Kochi, Lucknow, Chandigarh, Chennai, Bangalore, and Hyderabad. It is situated at Thapar House in Kalighat and covers an area of approximately 6,000 square feet. The display studio will feature a wide variety of bath fixtures from two main power brands of RBPPL, Roca, the No. 1 Sanitaryware brand in the World, and Parryware, the most reputable bathroom brand in India, with the goal of serving as a one-stop shop for all bathroom needs. The studio is set up to give customers access to comprehensive details on the items and their capabilities.  Additionally, a dedicated studio manager will be on hand to provide consumers with a thorough tour and professional advice as they make their selections.

A variety of products and services, including faucets, bathtubs, basins, WCs, showers, kitchen sinks, and bathroom furniture, will be available at the showcase studio. For architects, dealer partners, designers, and clients, it will serve as an experience center. Channel partners and plumbers will both attend training sessions in this demonstration studio. Consumers in this region have a higher demand for high-end bathroom goods that prioritize technology and functionality due to the rich living standard and enhanced buying power.

The live shower area, which can be seen in action and offers a supremely luxurious shopping experience, is a specialty of this distinctive display showroom.  This Kolkata display studio is also outfitted with a cutting-edge technician training facility, where all of our Plumbing technicians and dealer partners will have an exceptional learning opportunity to watch the water flow through pipelines.

Roca now has a strong presence in India with over 200 retail locations. Parryware, the market leader among the brand’s goods, is present in more than 1000 dealer locations and 20,000+ merchants nationwide.

For more information, visit www.roca.com

Priyanka Dutta