#HarMaaDurga, ITC’s Sunfeast Mom’s Magic’s original campaign, was unveiled at Ahiritola Jubak Brinda Durga Puja. This initiative, which was started on the auspicious occasion of Durga Puja, aims to recognize and honor the extraordinary fortitude and tenacity that each mother possesses.

As part of this, Sunfeast Mom’s Magic worked with mothers in Kolkata and will be presenting 1008 Durga avatars for the first time ever. The avatars represent the goddess in reality and were created using the 1008 names of Durga Maa as inspiration. Each physical avatar depicts a real mother who, through the use of AI technology, was converted into the holy Durga Maa.

Sunfeast Mom’s Magic parallels mothers and the divine goddess Durga Maa, who likewise weaves her magic to passionately protect her disciples, in a world where moms use their magic every day to shield their children from outside influences.

The Sunfeast Mom’s Magic 1008 Durga Pujo Pandal at Ahiritola, was inaugurated by Koel Mallick and Arindam Sil.

The largest cutout ever made in the history of Bengali cinema was also unveiled in connection with the film Jongole Mitin Mashi. The Mitin Mashi cutout showed Koel in a different look.

Brazilian football legend Ronaldinho also graced the event with his presence.

The Sunfeast Mom’s Magic 1008 Pujo pandal’s detailed depiction of a mother is one of its other major draws. Every piece of art on display in the center beautifully illustrates the importance of moms in our lives and the meticulously designed interiors.  Whether it’s establishing the groundwork for knowledge and education, lulling the child to sleep, or tenderly feeding the child, it genuinely recalls every mother’s and her children’s feelings.

Mom’s Magic urged mothers to take part in the #HarMaaDurga project by reaching out to 100 different communities in Kolkata. The Durga Maa avatars were then made using the images of these mothers.

A great initiative indeed!!

Priyanka Dutta