In partnership with cricket legend and international icon Sachin Tendulkar, Organic India, a division of Tata Consumer Products Limited, has unveiled a potent new campaign to solidify Organic India as one of India’s most reputable organic brands. The brand’s unwavering dedication to providing dependable, high-quality organic products is reflected in Sachin’s dedication to excellence and integrity. Organic India hopes to strengthen customer trust, foster brand loyalty, and solidify its position as a leader in the organic foods and beverage industry by leveraging this organic alignment of shared values and vision.

Launched at a time when consumer interest in organic food and healthier eating is steadily increasing, the campaign is centered around the slogan Sirf Naam Se Nahi, Kaam Se Organic. However, many people are still unsure of what exactly constitutes an organic product, even as more people make conscious decisions. Due to the abundance of claims on the market, consumers are beginning to doubt the authenticity of the Organic label. In addition to highlighting the strict quality standards that Organic India products must meet in order to be considered authentically organic, this campaign teaches consumers how to recognize authentically organic products and encourages them to ask the right questions. Organic India wants to assist customers in making decisions based on facts rather than conjecture by providing evidence to support each claim.

The brand film uses commonplace situations that most viewers can identify with to make this message come to life. Sachin calmly and resolutely challenges consumers’ preconceptions about the authenticity of so-called organic products, reminds them to look beyond organic labels, and highlights the unique qualities of Organic India. Although claiming organic status requires much less by regulation, Organic India tests its herbs more than 600 times. Furthermore, it procures directly from more than 2,000 farmers and possesses internationally acknowledged organic certifications, guaranteeing unparalleled purity, traceability, and enduring credibility.

After 25 years of providing dependable, high-quality organic products, Organic India now seeks to increase consumer awareness, cultivate trust, and establish a new standard for authenticity in the organic market.

“In the modern world, it’s critical to inquire about the origins and cultivation methods of the food you eat. I was drawn to Organic India because of their honesty; they support their claims with deeds. This movie embodies that integrity and exhorts viewers to make thoughtful decisions. A multi-platform rollout involving digital, influencer engagement, and community storytelling will be used to increase the campaign’s reach,” said Sachin.

This campaign was conceptualised and developed by Creativeland Asia Advertising.

For more details, visit www.tataconsumer.com

Priyanka Dutta