With the introduction of the new Saffola Cold Pressed Oils line, Marico Limited has announced its entry into the Cold Pressed Oils market. Presenting Dual Seed Cold Pressed Oils, a novel dual-seed format created to combine the nutritional advantages of carefully chosen ingredients for daily cooking, Saffola, a legacy brand recognised for its emphasis on heart health and healthy living. With this launch, Saffola Oils’ portfolio is strategically expanded, reaffirming the company’s dedication to assisting Indian households in making heart-healthy, more informed kitchen decisions.

Saffola has been promoting heart health for more than 50 years, so its foray into the expanding Cold Pressed Oils market is a logical progression of its experience. Cold-pressed oils are becoming more and more popular because, because of their low extraction temperature, they preserve the seed’s natural flavour, aroma, and nutrients, making them a healthy complement to regular meals. Saffola makes a name for itself in this developing market by introducing single-seed and dual-seed cold-pressed varieties by utilising its expertise in multi-source edible oils.

With its Single Seed and Dual Seed options, the new Saffola Cold Pressed Oils line offers a harmonious fusion of creativity and genuine flavour:
• Cold pressed oils made with dual seed: Groundnuts & Sesame and Groundnut & Safflower are combined to maintain rich flavour and a good fatty acid balance.
• Cold-pressed oils made from just one seed: 100% groundnut, 100% sesame, and 100% mustard; these oils are high in essential fatty acids and have a true seed flavour.

The line, which is cold-pressed to retain flavour, provides a balanced mix of monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids to support daily cooking that is consistent with long-term wellness and includes vital nutrients that help control cholesterol.

With an initial rollout on quick commerce platforms, the Saffola Cold Pressed Oils range will be accessible throughout India for customers seeking healthful cooking oils delivered right to their door for as little as Rs 356 for a one-litre pack of mustard, Rs 506 for groundnut seeds, and Rs 719 for sesame.

Priyanka Dutta