This season, Shoppers Stop introduced the new Kashish collection in conjunction with their Diwali campaign, “Tyohar Ki Nayi Kashish,” which featured their talented brand ambassador, Sanya Malhotra. This is per the ongoing focus on private brands, which is the major strategic pillar of growth. The initiative wants to encourage everyone to enjoy the holiday season by embracing new customs and experiences.

Sanya Malhotra is a living example of welcoming change. Her adaptability and novel viewpoint are a wonderful fit with the campaign’s idea of attempting something novel and creative. Sanya’s motto for the entire movie is to add something fresh to the celebrations, embodying the notion that Diwali is a time for fresh starts and treasured memories. With her suggestion, “Iss baar kuch naya karte hai!” she gives traditional Diwali celebrations a new twist. She will be encouraging everyone to participate in the celebration of new concepts and limitless creativity by serving as a reminder that Diwali is more than simply a holiday but also a blank canvas for fresh starts and treasured moments.

“Celebrating a festival is more than just about tradition. It is also about embracing style and looking and feeling your absolute best. The beauty of contemporary fashion and the charm of tradition are skillfully combined in Kashish’s Diwali collection. I am ecstatic to be a part of Kashish’s Tyohar Ki Nayi Kashish campaign for Diwali, in which we redefine festive elegance. The marketing demonstrates how we can create memorable moments around our festival to make it stand out” said Sanya Malhotra.

The latest Kashish collection includes well-chosen stylish clothing in vivid festive colors, modern styles, striking embroidery and details, stunning ethnic wear sets, and shimmering kurtas.

Shop for Kashish’s festive collection at the Shoppers Stop store near you or log into www.shoppersstop.com.

Priyanka Dutta