Stress takes a toll not only on your mind but also on your skin. The stress makes the skin dull and dry. ITC Fiama Gel Bars are full of natural ingredients and help to keep the skin soft and happy.

In their latest TVC, Fiama’s brand ambassador, Sara Ali Khan indulges in a fun Fiama bath with moisturizing gel bars.

The TVC is playful and weaves in the elements of joy, positivity, and mood upliftment. The narrative builds on how a hectic day leaves the body, mind, and skin fatigued. Sara is surprised to hear her skin echo stress. A bath with Fiama Gel Bars uplifts her mood and leaves her skin feeling soft and moisturized.

Agency Credits:

Agency: Taproot Dentsu

Executive Creative Director, Taproot Dentsu, India: Pallavi Chakravarti

Director of the Film: Namita Roy Ghose