Saffola Soya Bhurji, a delightful, protein-rich snack that can be made in only 5 minutes, has been introduced by Marico Limited, expanding its line of plant-based proteins. This most recent development is consistent with Marico’s goal to increase its market share in India’s ready-to-cook and healthy food segments by producing goods that meet modern customer demands. In West Bengal, Saffola Soya Bhurji will be offered on platforms for both general and modern trade.

Too long has been spent perpetuating the myth that giving up flavor to be healthy is necessary. As a result, there is a huge market for convenient and tasty snack foods that are also healthful. Marico Limited has been working to develop goods under its Saffola portfolio that are both nutritious and suited to India’s taste preferences. The company went one step further and introduced a unique, delectable, quick snack made from soy. Saffola Mealmaker Soya Chunks, Marico’s first product in the plant protein market, was introduced earlier. Saffola Soya Bhurji is the outcome of Marico’s relentless pursuit of innovation while taking into account the continuously shifting tastes of its customers.

Saffola Soya Bhurji’s versatile Magic Masala flavor has recently been introduced. It has an enormous 12.6 mg of protein per serving, which is 2X the protein of any other well-known packaged food, making it a protein-rich snack for any occasion. It weighs 35 g and costs Rs 15 for every 35 g pouch. It has been introduced to general trade in West Bengal, Delhi, and Mumbai. The product will gradually become available throughout the nation. Additionally, the kit includes a simple water marker that can be used to make the Bhurji. It is accessible on all contemporary trade and significant e-commerce platforms.

With this launch, Marico Limited hopes to establish itself as the go-to company for those who value their health while continually providing products of the high caliber for which Saffola is renowned and trusted. Marico has introduced healthy goods that don’t sacrifice flavor over the years in an effort to innovate regularly and solidify its place in the healthy food area.

Priyanka Dutta