Hoichoi and Senco Gold & Diamonds have announced a strategic partnership to form a club that would include Senco’s elite customers. The club is named ‘Senco-hoichoi Gossip Club’, after the name of one of Senco Gold & Diamonds’ most popular lifestyle sub-brands, ‘Gossip’. This club would primarily consist some of Senco Gold & Diamonds’ valued customers who would not only get the benefit to enjoy hoichoi’s premium content before anyone else but also take part in different engaging events organized by the brands. This is the first time in Eastern India, that a lifestyle brand will be seen to partner with an OTT brand, in this unique strategic venture.

Starting with the first event for the Senco-hoichoi Gossip club, hoichoi organized a special screening of web series, Byomkesh, that has returned with its 6^th Season, exclusively for the members of the club, before the show’s streaming date. The screening was followed by a meet and greet session with the cast, Anirban Bhattacharya and Ridhima Ghosh.

Following the success and fantastic response garnered from this event, hoichoi has taken a collaborative call to organize more such occasional meet and greet sessions with the cast of various hoichoi Originals and the Gossip Club Members, in the future.