Senco Gold & Diamonds announced a partnership with the recently released Bengali film Cheeni 2.

In the poignant comedy-drama Cheeni 2, two ladies connect over their common problems and set out on a voyage of self-discovery. Senco Gold & Diamonds will be advertising its ‘Ginkgo and Mariposa Collections’ from the Everlite brand as part of this partnership.

Cheeni 2’s cast consists of Madhumita Sarcar, Aparajita Adhya, Lily Chakraborty, Anirban Chakrabarti, and Soumya Mukherjee, and the film released on August 11, 2023.

These collections include a variety of painstakingly created gold earrings, necklace sets, pendant sets, rings, and bangles, with prices starting at Rs. 10,000 and upwards.

The collections complement the movie’s concept of personal growth and discovery while enhancing the opulence and appeal of each character and setting.

Senco Gold & Diamonds hosted a magnificent celebration at its iconic Bowbazar shop to commemorate this momentous anniversary. Madhumita Sarcar, the film’s leading lady and the company’s acclaimed Brand Ambassador, graced the event. The gorgeous Ginkgo and Mariposa Collections from the renowned Everlite brand were elegantly displayed by her.

In the same way that Mariposa is about the journey of the butterfly and just as women experience many stages in their lives, the film is about the relationships and bonds that women form as well as the freedom to express oneself. The Mariposa collection is about being free to be yourself, express yourself, and be yourself. Because the ginkgo plant is an extremely old species, ginkgo is about longevity and positivity. And hence the inspiration for the collection is from this plant that shows longevity, and positivity in all things.

Head to Senco Gold & Diamonds and choose from these two amazing collections.

Priyanka Dutta