A specialized skincare line called Serein By Dr. Ayesha creates items with cosmetic and medical aesthetics elements specifically suited to the needs of Indian skin. The advent of the skincare brand’s first product, a niacinamide 10% serum containing tranexamic acid, aims to completely change the skincare market.

Serein was developed as the idea of doctor-turned-entrepreneur Dr. Ayesha Rehman. The skincare requirements of Indian skin are met by Serein By Dr. Ayesha. On January 10th, 2022, the brand was formally registered. She found it challenging to balance work and school, but she persisted and developed her skincare brand, which debuted on December 11th, 2022. The product has successfully completed numerous laboratory testing to guarantee efficacy and safety. Dr. Ayesha has tried and tested every sample she has made in her production facility. The products are ideal for all skin types and there will be no irritation.

According to Dr. Ayesha, who commented on the introduction of her first product, “Our skin requires protection from the inside, especially from the pollution that harms skin cells and hastens to age. Serein The flagship item from By Dr. Ayesha is a 10% niacinamide serum that protects your skin from external aggressors. It is an effective tranexamic acid skin correction concentration that addresses dark spots, acne, irritation, and fine wrinkles. Additionally, it lessens sebum production, associated irritation, and acne, improving the appearance and feel of your skin”.

The niacinamide 10% serum from Serein By Dr. Ayesha provides the ideal combination of skincare and defense. Take a tiny bit of the serum and dab it on the skin to maintain the skin’s nutrients and moisture balance. By removing age spots, laser-induced melanogenesis, UV-induced Post Inflammatory Hyperpigmentation (PIH), and persistent hyperpigmentation spots, the solution treats the user’s skin holistically. It enhances the flexibility and stability of the stratum corneum barrier while reducing skin yellowing, pore size, fine lines, and wrinkles.

Skincare enthusiasts now have an elixir for their skin thanks to Serein By Dr. Ayesha’s introduction of the niacinamide 10% serum with tranexamic acid.

Priyanka Dutta