The 137-year-old Muthoot Pappachan Group (MPG), also referred to as Muthoot Blue, announced Shah Rukh Khan as its brand ambassador. For MPG, this strategic partnership is a major turning point that will strengthen its brand recognition and open up new channels of communication with a varied audience in India.

Muthoot Pappachan Group is the promoter of India’s leading NBFCs including Muthoot FinCorp Limited (flagship Company of the Group), Muthoot Microfin Limited, Muthoot Capital Services Limited, and Muthoot Housing Finance Company Limited.

This partnership is evidence of MPG’s vision and unwavering commitment to supporting the nation’s economic development and goals. This story is further amplified by Shah Rukh Khan’s legendary fame, which connects with audiences of all ages and encourages them to dream big.

As the group’s brand ambassador, Shah Rukh Khan will appear in advertisements for MPG in a variety of media, advertising their services. These advertisements seek to highlight a variety of financial services and products, reflecting the organization’s dedication to transforming accessibility and simplifying ease for all.

“Joining the esteemed Muthoot Pappachan Group as their brand ambassador is an exciting step. MPG has a century-long history and has made significant contributions to India’s financial sector. My goal is to encourage people throughout the nation to have great ambitions and see those dreams come true through MPG’s simply accessible product line” said Shah Rukh Khan.

Having Shah Rukh Khan as their new brand ambassador is crucial to Muthoot Pappachan Group’s goal of announcing a future in which financial inclusion is accessible to everyone.

Priyanka Dutta