‘Shoppers Stop Sananda Pujor Bazar 2019’ was inaugurated by Tollywood actresses Paoli Dam and Tanusree Chakraborty at South City Mall.

The festival is being hosted at all stores of Shoppers Stop in the city which include – Forum Mall at Elgin Road, City Centre at Salt Lake, New Town and Acropolis Mall, Rajdanga Main Road apart from the brand stores in Guwahati, Siliguri and Ranchi till October 6, 2019.

The festivities at ‘Shoppers Stop Sananda Pujor Bazar’ festival commenced with a star-studded event. During the inauguration ceremony women achievers from different fields were felicitated for their work and contribution. Paoli Dam, Tanusree Chakraborty, CID officer Sarbari Bhattacharya, archer Dola Banerjee and social entrepreneur Chaitali Das showcased the latest Festive Collections and Autumn-Winter in ethnic Indian wear brands available at Shoppers Stop. These achievers were welcomed with a spectacular performance by the dhaakis.

The Pujo celebrations this year will host exclusive new brand launches in-store across categories such as – BACK TO EARTH, JONES NEWYORK, FRENCH CONNECTION, KARROT (children wear), KIKO MILAO (beauty) and GARMIN (smartwear) among others. New season collection and festive wear is available under Shoppers Stop’s private brands KASHISH and STOP, while casual wear under LIFE and HAUTE CURRY. The festive collection is available in rich shades of yellows, reds, blacks with rich gold brocade and elaborate zardozi work.

Shoppers Stop has also launched a unique campaign titled Jaago Tumi Jaago to celebrate the festival. The campaign celebrates the contemporary roles of the new woman with some new names and some traditional ones. It talks about the woman who plays multiple roles – Nanaroopdharini; the woman who fights all superstitions – Ondhoshongskarharini; the woman who is equally comfortable at home and out in the world – GhareBaireUbhaycharini.

During this festive period, Shoppers Stop stores will offer latest trends in fashion and versatile array of apparel for women, men and children. The stores promise to be abuzz with celebrations, games, contests and complimentary makeovers.

This year, Shoppers Stop has introduced exciting offers to encourage fitness and incentivize First Citizen customers with gifts on cumulative purchases during the offer period. Customers can get a Fossil Smart Watch FREE for Rs. 100 on cumulative purchase of Rs 1 Lakh in offer period and a Fossil Smart Watch worth Rs. 9999 on cumulative purchase of Rs. Fifty Thousand in offer period. In addition to this, customers who shop for Rs. 5000 and get discount vouchers worth Rs. 1500.