Shoppers Stop, India’s top destination for fashion, lifestyle, and gifts, unveiled its exclusive Pohela Boishakh festive collection at Acropolis Mall in Kolkata. Popular Bengali actor Rupsha Mukhopadhyay graced the occasion.

The event provided an immersive experience of individualised styling, premium products, and festive spirit, and it was a grand celebration of fashion, tradition, and modern elegance.

During the launch event, a stunning collection that skillfully combines tradition and modern design was unveiled. A premium hi-tea experience, a celebrity meet-and-greet exclusively for Shoppers Stop’s Black Card customers, and exclusive styling sessions led by fashion experts were all enjoyed by the guests. The collection’s exquisite craftsmanship, brilliant colors, and graceful silhouettes perfectly capture the spirit of the celebration.

“I am excited to launch this new collection. It is not only a shopping outlet for me but also a fashion hub for me. We get top brands and everything we need to style ourselves under one roof,” said the actress.

The collection highlights Shoppers Stop’s two exquisite ethnic lines, Bandeya and Kashish, each of which uniquely captures the essence of Pohela Boishakh.

Inspired by the artistry of India’s rich heritage, Kashish is Shoppers Stop’s ethnic line for women. The collection of elaborately embroidered garments honors the grace and elegance of Indian festivals. Each piece, which is designed in the traditional colors of Pohela Boishakh, combines contemporary silhouettes for easy styling while capturing the festival’s joy, vibrancy, and sophistication.

Bandeya offers a variety of contemporary ethnic and Indo-Western ensembles designed for the fashionable traditional man, while Shoppers Stop’s men’s line pays homage to India’s varied crafts and legacy. This collection’s rich textures, elaborate detailing, and modern fits guarantee that men can embrace Pohela Boishakh’s grandeur while wearing classic yet stylish ensembles.

“For me, style is just about comfort. Whenever I come to Shoppers Stop, I look for casual wear. They have amazing casual wear collections. I opt for something in cotton as the heat and humidity are too much. Wearing something simple will enhance your beauty. Little is more, as they say,” said the actress.

To bring home the ideal fusion of tradition and contemporary elegance for the approaching festive season, fashion enthusiasts in Kolkata can now peruse and buy the exquisite collection at any Shoppers Stop store or online at www.shoppersstop.com.

Priyanka Dutta