Bollywood actor Sidharth Malhotra features in the brand’s unique marketing campaign strategy, where a male celebrity is the face of a makeup campaign – for the first time ever.

Drawing attention to the cruelty-free philosophy of MyGlamm, Sidharth Malhotra said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the ‘Guilt-free Glamour’ aspect of the brand.

Sidharth signed up for the product as this is not tested on animals. The colors also represent the ladies of today’s times. Hence the handsome actor said yes to the campaign.