Britannia Industries Limited launched a new ‘Snacker Cracker’ campaign for its NutriChoice Sugar Free Cracker range, with Bengali actor Abir Chatterjee.

The lockdown has led to increasing in snacking at home. This has not only resulted in a quest for healthy snacks but many amateur cooks are researching and experimenting with tasty, healthy, and easy-to-make snacks.

Priced at Rs 35 for 300 grams, Britannia NutriChoice Cracker makes the quest for a quick, easy snack simpler. It is not only sugar-free but has a neutral taste.

The brand’s new TVC features Abir Chatterjee in a never-before-seen avatar. An amateur cook himself, Abir has picked up a few culinary skills during the lockdown.

Speaking on his association with the brand, Abir Chatterjee said that he loves snacking and he ensures that he does not skip a meal. During the lockdown, the actor has picked up some culinary skills.

Britannia NutriChoiceSnacker Cracker Contest Details

The Britannia NutriChoiceSnacker Cracker Contest is supersimple to participate in.

All you have to do is to give a missed call to 7829833333 and send your favorite ‘snacker cracker’ recipes and stand a chance to challenge Abir in a cook-off. Top 10 winners will also get their recipes featured on the packs.

You can also win exciting cookware prizes from Wonderchef, every hour. A total of 600 Wonderchef prizes is to be won and the contest will be live for a period of 2 months.

Participation through ‘WhatsApp’ and the website is possible. The contest will run for a period of 2 months.

Website – www.snackercrackercontest.com

Hurry and participate now!!

Priyanka Dutta