“I know that whenever I work with Windows, there is a fantastic change in my life. And now that I have done this ad campaign with Windows, I know for sure that there will be something great happening to me. I have always liked working with this production house” said Aparajita Adhya at the official launch of the new campaign of BoroPlus Ayurvedic Antiseptic Cream.

Ms. Nandita Roy, noted filmmaker and producer, Mr. Shiboprasad Mukherjee, noted actor, filmmaker, and producer, Ms. Aparajita Adhya, renowned Bengali actor, Ms. Zinia Sen, screenwriter and former journalist, Baby Ahana, the child star in the brand film and Ms. Avishi Sureka, Brand Strategist, Emami Ltd also graced the event.

Windows Production, the well-known Bengali production company founded by the acclaimed filmmaking team of Nandita Roy and Shiboprasad Mukherjee, has teamed with Emami Ltd for this campaign. The pair is well-known for their popular Bengali films, including Ramdhanu, Bela Seshe, Praktan, Posto, Haami, Konttho, and their most recent hit, Bohurupi. They also have a long history of making powerful commercials.

Aparajita Adhya, a well-known performer in the Bengali entertainment industry, plays the part of a loving mother in this campaign. “Amar Aachhe Or Jonno Ektu Hole O Plus,” her skincare motto for her daughter, embodies the principles of warmth, care, and protection that the BoroPlus Ayurvedic Antiseptic Cream provides.

Ms. Avishi Sureka, Brand Strategist, Emami Ltd said, “Since our founders began their business adventure here from Kolkata in 1974, Brand Emami has had a strong presence in Bengal. We have a particular place in our hearts for Bengal. Since its 1982 inception, BoroPlus has been the top brand in India’s antiseptic cream market. We choose to work with the innovative talents of Nandita Roy and Shiboprasad Mukherjee to offer the natural goodness of BoroPlus Ayurvedic Antiseptic Cream, a reliable remedy for a variety of skin conditions, to every part of Bengal. We think that Aparajita Adhya’s compelling portrayal of a loving mother and a caring housewife, together with their extensive knowledge of the Bengali audience, would deeply resonate with our target market of women in all age groups, who are between the ages of 25 and 45”.

Shiboprosad Mukherjee and Nandita Roy expressed their delight at collaborating with Emami for this ad campaign.

Aparajita Adhya added “When I was growing up, we did not have many options like people have now. So BoroPlus was my best option for chapped skin, cracked heels, and many more skin issues. Even now, despite the presence of many luxury products in my bag, there is always a pack of BoroPlus in my bag”.

The ad campaign will surely touch the hearts of the patrons using BoroPlus for sure.

Priyanka Dutta