CavinKare recently announced Bollywood actress Sonakshi Sinha as the brand ambassador for its largest shampoo brand, CHIK.

The shampoo has been endorsed by Sonakshi as its brand ambassador with an aim to further bolster its leadership in the shampoo segment.

Sonakshi’s huge fan following and strong connect with her fans will help the brand build a stronger connect with the existing CHIK consumers and will also be pivotal in bringing in new consumers for the brand. The shampoo brand, represents today’s new-age women, who are aware and confident of their choices especially when it comes to personal care products.

The campaign featuring her will be going on air from next week. On the work front, Sonakshi Sinha is busy promoting her upcoming film, Khandaani Shafakhana. She is also starring in Mission Mangal and Dabangg 3 and is currently shooting for Bhuj: The Pride of India.