Global construction chemical company VuraBau-Chemie LLP named Sourav Ganguly as its new mentor and brand ambassador. The brand is starting a journey to become one of the largest market players in the construction chemical industry, and this partnership represents an exciting new chapter in its history.

Speaking about his excitement for the partnership, Mr. Sourav Ganguly said, “I am excited to be associated with Vura, a company that combines cutting-edge technology with a deep commitment to innovation and excellence. It takes vision and teamwork to create something that endures, whether in cricket or life. I think Vura’s growth strategy, which is centered on innovation and fundamental human values, is a wonderful fit with my values. Supporting their goal of building better, together excites me”.

Mr. Minesh Chaudhari, CEO of Vura, said, “Having Sourav Ganguly, our own Dada, as our brand ambassador is an honor. He is the perfect embodiment of our values because of his integrity, leadership, and dedication to excellence. Our goal at VuraBau-Chemie is to leave a lasting legacy for future generations. Our creative products are always supported by a thorough process of research and development. We do make significant investments in R&D for creative and outcome-driven products in the building material and construction chemical industries to attain excellence. A small number of our products are made using new fibre power technology, which is unique to the industry. As the fastest-growing brand in our category, we plan to open 10 new warehouses and three new manufacturing facilities in India to meet the growing demand in the Indian market and launch our export business. With an initial public offering (IPO) shortly, we are broadening our scope beyond the urban markets of India and its neighboring countries. In the upcoming years, Dada and I hope to establish Vura as a household name”.

A great collaboration indeed!!

Priyanka Dutta