At a lavish press conference held at The Park Hotel in Kolkata, Annapurna Swadisht Limited, one of the fastest-growing FMCG firms in Eastern India, proudly announced Sourav Ganguly as its brand ambassador.

The partnership, which combines genuine taste, affordability, and trust, is a turning point in Annapurna’s efforts to increase its footprint throughout India.

Mr. Shreeram Bagla, Director, Annapurna Swadisht Limited, said, “Sourav Ganguly embodies all that Annapurna is known for, including resilience, leadership, and a strong bond with the Indian populace. Our own story of developing from a localized brand to a reputable name throughout the nation is reflected in his journey from Bengal to become a national legend. This alliance is a celebration of taste and community, not merely a partnership. We want to provide tasty, reasonably priced, and proudly homegrown snacks to every Indian home, with Dada as our brand ambassador”.

Speaking at the event, Sourav Ganguly said, “It gives me great satisfaction to be a part of a fast-growing brand. I have been a part of many brands that have a great reputation and are already established brands. However, it is a fascinating experience when you are a part of the journey of a brand that is constantly growing. It is even more special as it is a brand based in Bengal”.

Ganguly’s demonstration of using the brand’s products to prepare a few trademark appetizers at the Annapurna experience counter was the event’s high point.

Annapurna Swadisht has established a solid reputation throughout Eastern India thanks to its wide range of products, which includes bakery goods, confectionery, instant noodles, potato chips, and both traditional and Western snacks. Through a network of more than 850 distributors, the brand now reaches over 1.5 lakh villages and towns, generating ₹407 crore in FY25 revenue, a 54% increase from the previous year.

By 2027, the company, which is well-established in West Bengal, Bihar, Jharkhand, Odisha, Uttar Pradesh, and the Northeast, hopes to become the largest FMCG company in Eastern India.

Priyanka Dutta