Cycle Pure Agarbathi launched Pushkarini Sacred Incense and Om Shanthi Dhuno in the presence of brand ambassador, Sourav Ganguly and Arjun Ranga, Managing Director, Cycle Pure Agarbathi.

Pushkarini Agarbathi, Sambrani, Cones, and Dhoop are handcrafted by women and are manufactured using sacred temple blessed flowers. These flowers are collected from Mysuru’s Chamundeshwari Temple, Nanjundeshwara Swamy Temple, and Lakshmi Venkataramanaswamy Temple.

The fragrance is the result of the formulation prepared using temple flowers, rare herbs, sambrani resins, and natural oils.

Speaking at the launch, Sourav Ganguly said “Agarbathi and Dhuno are part of every Bengali household. The Dhuno is even more popular than the Agarbathi. I have grown up from watching the Dhuno being a source of the smoke to the development of fragrant Dhuno for the households. These two products will be of much help for the Bengali households”.

Om Shanthi Dhuno is made using resins and essential oils for festivals, ceremonies, and special rituals.

The ingredients for the products are ethically and sustainably sourced. The Carbon footprint during the manufacture of the products is offset and it has been certified as a Zero carbon manufacturer.

The two new products are available in retail outlets as well on www.cycle.in.

Video link of the event- https://www.youtube.com/watch?v=CgwF6gBa8eY

Priyanka Dutta